Tips and tricks for Creators

Getting started is often the hardest part. We know how overwhelming it can feel at first — especially when you’re suddenly dealing with video resolutions, aspect ratios, or even scripts. But don’t worry, that’s exactly why we’re here. We’ll share a few tips to help you create your videos quickly and effectively, so that both you and the brands are satisfied in the end.

The nuts and bolts of videos – quality

• Before you start your video, it is important to familiarise yourself with the company and the product. A little research and perhaps a ‘cheat sheet’ on which you prepare the most important points you want to say will suffice.
• The second step is to find the perfect location for your shoot. Take into account which product/company you are advertising, which background would be most suitable and that there is nothing in the background that could distract from you. It’s best to film during the day when natural light is available.
• Now let’s move on to one of the most important parts: the audio. Apart from your appearance, it’s your words that will make people watch your video. With poor audio, everyone will keep swiping. If you want to spice up your content a little, you should invest in a small microphone as it really makes a big difference.
• If you are filming outdoors, we recommend that you use voice-overs to avoid poor sound quality.
• During the presentation, you should not wear clothing with visible logos, brand names or other conspicuous text. It is important that you feel comfortable in what you are wearing and come across as confident!
• And finally: Pay attention to your body language, make sure that what you say is really spoken freely and always watch your filmed takes a few times so that you can constantly improve yourself. Always think to yourself: ‘What would the company think and how would I as a viewer react to my own video?’