Have product videos created in no time – a guide for brands
Product videos have long since overtaken static formats such as images and text in marketing. Of course, every content format has its advantages and disadvantages, but videos are the holy grail for showing a product live in action and appealing to potential buyers.
In this article, you will learn everything you need to know about product videos and how you can easily create your own videos for your products with stylink UGC.
What are product videos?
Product videos are short clips that show a product in action, explain its functions and illustrate its added value. They offer potential buyers a visual and informative way to get to know a product better and get a realistic impression before making a purchase. You can use product videos for various channels, for example in advertising campaigns, on your website or for social media.
Advantages of product videos
Product videos have established themselves as effective measures in product marketing as they have a number of advantages. Incidentally, the more complicated the product, the greater the benefit of product videos:
1. Increase in visibility
Product videos can be shared across all channels, with social media being the ideal placement. On platforms like Instagram and TikTok, they can appear on the brand’s own profile or – even better – through content creators’ accounts (also known as UGC, or user-generated content). This approach extends reach significantly, especially if the video goes viral.
2. Increase in conversion rates
Videos are appealing and often easier to digest than text, which generates more attention and more engagement. Users like to interact with the content. Higher conversion rates in turn lead to a higher probability that the prospective customer will buy the product. This makes product videos particularly exciting for e-commerce operators.
Did you know? UGC promotional videos convert 4x better on social media than studio-quality videos.
3. Improvement of brand perception
A product video is not just a pure demonstration of the product but also emphasises your brand message. With authentic storytelling, you convey emotions that generate interest and stay in people’s minds.
4. Strengthening customer loyalty
By providing users with real added value through explanations and clear visualisations, you strengthen the bond with your brand. This is because customers who feel well informed develop greater loyalty. Product videos therefore help you to build sustainable customer relationships and strengthen them.
5. Positive influence on purchasing decisions
A good product video not only shows the features of a product, but also how to use it. A video is perfect for demonstrating products that require more explanation. Users can familiarise themselves with the product without having to place an order or visit a shop – 24/7! They get an authentic first impression that persuades them to buy.
Possible uses of product videos
Product videos can be used on a wide variety of channels. Whether on the website, in the online shop, on social media such as Instagram or YouTube, or as part of email marketing campaigns – there are many possible uses. Through targeted integration into your marketing strategies, product videos can increase the reach and impact of your brand.
For a deeper insight into the use of videos in advertising, take a look at our article about video advertising!
The benefits of working with stylink UGC
You now know why product videos are trending and the benefits they bring to your brand. Still, some brands hesitate to adopt this format, often due to the perception that video production is costly and time-consuming. Here’s the good news: with stylink UGC, you can create engaging product videos featuring authentic creators yourself – quickly, easily, and without breaking the budget.
Easy integration and user-friendly platform
stylink UGC offers a straightforward and user-friendly platform that helps you create product videos quickly and efficiently. You have access to over 20,000 creators, can manage your UGC orders together with your colleagues in our campaign manager tool and receive customised promotional videos for your brand in no time at all.
Customised solutions for different industries
At stylink UGC, over 20,000 creators from all industries are waiting for your brief. Regardless of the environment in which your brand is positioned, you are sure to find what you are looking for here.
Low costs for professional product videos
Professional videos don’t have to be expensive. stylink UGC enables you to create high quality product videos at a fraction of the cost you would normally spend on a professional video production.
Support from an experienced team of experts
Behind stylink UGC is an experienced team that is always on hand to advise you. Whether you need help with the conception, production or editing of your video – at stylink UGC you will receive professional support to make your video a complete success.
Your straightforward path to UGC with stylink UGC
Want to quickly and easily implement cost-effective marketing campaigns with user-generated content?
Then find out about your options now with our platform.
Step-by-step guide: How to create product videos with stylink UGC
With stylink UGC, you can have product videos created in no time at all. We’ll show you step by step how to create successful promotional videos for your brand in no time at all.
Step 1: Preparation
Before you start creating your video, it’s important to define clear goals. Think about what you want the video to convey – should it present a new product, explain the product features or is it more about presenting the brand aesthetic? Also determine which target group you want to address. This planning will help you to create a targeted and effective video.
Write down your requirements in a briefing so that the creator knows what you expect. If you have registered your brand with stylink UGC, you can create an order and create the brief there.
Step 2: Video creation
Numerous creators can apply for your job by submitting a test video. You choose the creator that best fits your brand and send them your product. They’ll produce the promotional video within your set deadline – no equipment needed, as you’ll receive the finished UGC video ready to use.
Step 3: Editing and fine-tuning
Have feedback for the creator? In the campaign manager tool, you can send change requests directly to the creator during the content creation process.
Step 4: Publication and distribution
Once you have approved the video, it is ready for publication. You can now integrate it into your marketing strategies as you wish. For example, upload it to various platforms such as TikTok, YouTube, Instagram or the product page of your online shop. Video ads are also particularly effective. Important to know: As a brand, you receive full rights to the video content under our terms and conditions.
Conclusion: Authentic promotional videos with stylink UGC
Product videos are a powerful tool in modern marketing. They offer you the opportunity to present your product in an authentic and appealing way, increase visibility and positively influence your customers’ purchasing decisions. But video productions don’t have to be expensive or time-consuming: With stylink UGC, you can have high-quality product videos created for your brand easily and cost-effectively.
