5 reasons why user generated video content is the future of marketing
Even before the internet, companies realised that videos are the best way to actively address customers. Many companies therefore invested heavily in adverts for local television stations even back then. With the invention of the internet as we know it today, this trend increased significantly. Compared to television adverts, it is now also possible for companies to identify and target their users. Even platforms such as Facebook, Instagram and TikTok have realised that videos are the most authentic online format. Whether Facebook Stories, Instagram Reels, YouTube Shorts or TikTok videos, all these developments show how effective concise videos are for users. The future of digital marketing is therefore definitely: video marketing.
The following blog article explains why videos are so important for digital marketing and why promotional videos can be the perfect tool for your growth strategy.
Videos already dominate online content today
Video content is predicted to account for 80% of all global internet traffic by 2022. Platforms such as Facebook, Instagram and YouTube are therefore increasingly focussing on providing more video formats. TikTok even built a strong business based solely on short, effective videos. These platforms have realised that videos are the easiest way to reach users. They offer companies the opportunity to build lasting relationships with their customers. So it’s no wonder that around 85% of marketing experts use video marketing as a central part of their growth strategy.
Video marketing drives high engagement
If we look at the engagement rates on social media channels, there is no other content type that comes close to video content. On Facebook, video posts have around 130% higher organic reach than static posts. The same applies to Instagram. Users prefer videos because information can be absorbed visually and audibly in an easily digestible form. Moving images in combination with matching audio tracks are up to 4x more memorable in our brains. With appealing content, companies can build a lasting, emotional connection with their users.
Of course, higher user engagement ultimately means greater reach and more interested customers.
Videos are easily shareable
90% of mobile users share video content on social platforms. That’s 10x more shares than text and images combined. When companies share authentic videos on social media, it’s usually quite common for a group of interested users to organically take over the distribution of the video. Honestly, how cool is that?
Videos boost sales!
All the benefits mentioned above: greater reach, higher engagement and easy sharing ultimately mean that you can really boost your sales figures. 75% of users say that social media significantly influences their shopping behaviour. More importantly, 85% of users say they can directly associate a purchase action with a particular promotional video.
Video marketing is therefore not just a race for reach, likes or views, but ultimately the best method to boost your sales figures sustainably!
Video marketing doesn’t have to be expensive!
The easiest and cheapest way to get authentic promotional videos for your business is through user videos. At stylink UGC you have the option of outsourcing the creation of promotional videos to our UGC creators. The advantage is that you don’t have to worry about a concept or the production of the video. Depending on how much freedom you want to give them in the design of your promotional video, they will create authentic and inspiring videos for your company. Whether it’s product testing, testimonials, reviews or other advertising content, stylink UGC makes it easy for you to create videos and take your online marketing to the next level!
